Outdoor
Advertising Monitoring Company "Fotomonitor".
BUSINESS
NEEDS
Our client
has requested a solution to aid in the checking and monitoring of the content
shown on outdoor ads, specifically billboards. The primary objective was to
ensure that the displayed content was high quality and adhered to legal
standards.
SOLUTION
The solution
used IP traffic cameras to check and monitor the content displayed on moving
billboard ads. It consisted of three parts: a common user interface (web page),
a subsystem for video stream recognition (client), and a subsystem for
collecting and analyzing data (server). The customer
page displayed the addresses of the videos and a column with the current status
(indicating whether the video stream met standards, displayed no video, etc.),
and direct links. The client had an opportunity to choose an address, video
stream, and images with the ad content. The general settings of the project
included the ability to set the frequency of checking video clips for
compliance, as well as the ability to add a new video stream. The server
received metadata, alerted about it, and displayed the user interface.
RESULTS &
ADVANTAGES
The
AI-Tracking of Outdoor ADS project revolutionized outdoor advertising
monitoring. By leveraging AI and advanced video analysis, “Fotomonitor” gained
unprecedented insights into the quality and compliance of billboard content.
The system's accuracy and efficiency allowed for data-driven decisions on
pricing and ad placements. Through
AI-powered technologies, DataObrii empowers clients to stay ahead of the curve
and elevate their operations to new heights.
