Our client
required an innovative solution to effectively monitor and quantify impressions
of outdoor advertisements. The goal was to accurately track the number of ad
views, providing valuable insights for optimizing ad placements and pricing
decisions.
SOLUTION
DataObrii developed a solution, which was
designed to monitor the car traffic, that was moving near the installed IP
traffic camera. It tracked ridership (number of ad views or impressions) that
was passing by particular billboards (outdoor ads) per day. This was achieved
through a three-part system, consisting of a common user interface (web page),
a subsystem for video stream recognition (client), and a subsystem for data
collection and analysis (server). The main content of the user page – addresses
of traffic cameras with hyperlinks. The latter provided users with video
content with detected cars and amount of passengers. Also, customers are able
to track and monitor data updates each defined period of time (per day, or per
month). The server receives metadata, alerts about it, and displays the user
interface. On a certain page of a particular video stream, the video stream and
the number of cars received from the User are displayed on the web page.
RESULTS & ADVANTAGES
The AI-Based
Car Detection system improved the way outdoor advertising impressions are
monitored and measured. By accurately counting passing cars and estimating
ridership, our client gained valuable insights into the effectiveness of billboard
placements.
The system empowered the company to make informed decisions on ad pricing
and placements, maximizing the advertising impact and return on investment.
